Rayasah
At Rayasah Scent, we believe that fragrance is more than a scent — it is identity, memory, and emotion. Rooted in a deep appreciation for the rich olfactory traditions of the Middle East, Rayasah curates a collection of high-quality perfumes that speak to the soul and linger in memory.
From authentic Middle Eastern originals to masterfully blended inspired dupes, our fragrances are handpicked to embody the essence of luxury, elegance, and individuality. Each bottle is a tribute to craftsmanship — bold yet graceful, refined yet emotionally powerful.
What sets us apart is our signature house collection, Penahero: The Prayer Series, created exclusively by our family — a spiritual fragrance line that carries the essence of stillness, worship, and purity. This intimate line reflects our heritage, our heart, and our highest values.
Whether you seek a scent that whispers serenity or one that commands attention, Rayasah invites you to experience fragrance as art, as elegance — and as a part of who you are.
Rayasah Scent. Inspired by heritage. Designed for distinction.
Penahero (PNHR) is a fragrance house born in Semarang, Indonesia a brand that began as a humble clothing label and transformed into a purposeful perfume identity. Carrying the message “Be a Good Ambassador of Islam,” Penahero creates scents that do more than please the senses; they inspire presence, character, and devotion.
Our signature Prayer Series, inspired by the five daily prayers Fajr, Dhuhr, Asr, Maghrib, and Isha is crafted to align with the emotional rhythm of each sacred moment. More than just fragrances, they serve as companions for reflection, stillness, and spiritual awareness.
Alongside the Prayer Series, Penahero offers a diverse collection of expressions including Know Your Place, Feel Like Dream, Angel Wings, Shock Everyone, Dream Chaser, HIM, and HER each uniquely formulated to reflect confidence, elegance, and identity.
Penahero has become a familiar name across Semarang, frequently appearing in major malls such as Paragon Mall, DP Mall, CitraLand, and Queen City, with our official flagship store located at Kebabane Café, Jl. Dr. Wahidin No.115, Candisari.
Crafted with long-lasting quality and a soulful message, Penahero is not just worn it is lived.
Fragrance with purpose. Scent with soul.
Be a good ambassador of Islam.
Our Collection
Each scent in our collection is carefully curated and artfully composed, blending the rich perfumery traditions of the Middle East with a touch of modern refinement. From the timeless sophistication of Afnan, the soulful serenity of our in-house Penahero Prayer Series, to the magnetic allure of Lattafa and the bold signature of Ahmed Al Maghribi every bottle tells a story of luxury, identity, and presence.Indulge in our exclusive selection and discover the scent that becomes your signature. Because at Rayasah, fragrance is not just worn it’s experienced.
For bespoke pieces, limited collections, or any other queries, get in touch with us.
